These answers help us dig deeper into your brand messaging, understand your customer better, your brand goals and authentically represent your brand through imagery.
What were your BIG 3 Brand Values?
Tell me what you do and why you stand out in less than 5 sentences.
What types of services do you offer?
What clarity does your customer need regarding your product or service?
Who is your dream client/customer match/Ideal buyer?
What do your customers struggle with?
How does your business help solve this struggle for them?
What keeps your customer up at night? What are their big worries/concerns?
How does your business help ease their worries and concerns?
How does your business improve their life?
What do your customers dream about, love and prioritize?
What does your customer desire? What feelings do they want to have?
How does your business help contribute to your customer’s dreams, things they love and prioritize?
What is your customer missing out on if they decide not to work with you? What are you helping them avoid?
List 3-5 words that you want your clients to FEEL about your brand.
What are your calls to action?
What is your plan or process after a customer decides to work with you?
Why did you choose this line of business?
List 3-5 words that describe you and what you love to do.
Where do you see your business in the next 2-3 years?
What elements of your business do people often ask about?
What gives you the most engagement when you talk/post about it?
Do you have a particular marketing element that needs attention? (Instagram, Facebook, Pinterest, website, etc)
What type of images do you find yourself drawn to and inspired by?
Do you already have a brand color palette? Mood board and/or vision board?
What outfits & colors make you feel your best?
What locations align with the feeling you want to portray?
What accessories and props help get your message across? (books, quotes, jewelry, hats, plants, mugs, graphic tees, flowers, etc)